Starbucks Social Campaign

I was challenged to create a new IMC plan that based its content off of the trending issue of sustainability. I chose Starbucks, a company that has already shown interest in sustainability efforts and created a campaign that pushed the boundaries of what brands should be doing to reduce their ecological footprint. I created a new foundation for Starbucks: Starbucks Saves which donates money to cleaning up our oceans. The foundation receives 50% of the proceeds from each drink sold where the customer brings in their own mug. Each Starbucks cup would have the logo above on it to increase awareness of the campaign. Below are some examples of social posts that would be used to increase funding for the foundation as well as spread the word about the new campaign.