In an Advertising Campaigns class I took, my group and I were tasked with putting together a book that revamped KitchenAid’s advertising, targeting a new millennial-focused market. At the end of this semester-long project, we pitched it to the KitchenAid team themselves. I took lead on this project and put together the entire book, came up with two new marketing campaigns, conducted in-depth research on new markets, and conducted surveys.

Copy and Art Direction: Carolyn Fogleman